EasyCruise is sold off

12th Aug 2009
EasyCruise is sold off

Four years after starting it up, Stelios has decided to sell the cruising part of his ‘Easy’ empire.

Operator Hellenic Seaways bought EasyCruise for a reported €9m, which includes both the brand and its 574-passenger ship easyCruise Life.

The idea for easyCruise first came up in 2005 as an attempt to open up the world of cruising to a younger audience. These kinds of cruises were aimed at people who did not wish to spend the majority of their time on a ship and would rather be able to spend time on shore. However, over time the idea of the ship evolved from its no-frill concepts to being more like a normal cruise line.

Many experts are not shocked at the sale. It’s hard to stay afloat in the current economic climate so the cruise world has had to do a lot more to get people on board than they would do normally.

Soure: cruise.co.uk



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