Four years after starting it up, Stelios has decided to sell the cruising part of his ‘Easy’ empire.
Operator Hellenic Seaways bought EasyCruise for a reported €9m, which includes both the brand and its 574-passenger ship easyCruise Life.
The idea for easyCruise first came up in 2005 as an attempt to open up the world of cruising to a younger audience. These kinds of cruises were aimed at people who did not wish to spend the majority of their time on a ship and would rather be able to spend time on shore. However, over time the idea of the ship evolved from its no-frill concepts to being more like a normal cruise line.
Many experts are not shocked at the sale. It’s hard to stay afloat in the current economic climate so the cruise world has had to do a lot more to get people on board than they would do normally.