East Coast Trains, first class complimentary menus - a recipe for success

25th Nov 2011
East Coast Trains, first class complimentary menus - a recipe for success

Larger than life Yorkshire-based chef Rosemary Shrager hopped on board East Coast trains today to launch her new book, Rosemary Shrager’s Yorkshire Breakfasts.

Rosemary, well known for her TV appearances on ITV 1’s Alan Titchmarsh show and Ladette to Lady, joined East Coast at Leeds station today (Wednesday 23 November) to promote her new book of recipes alongside the train operator’s new seasonal complimentary menus for its First Class passengers.

The new East Coast seasonal menus, which have been enhanced to offer more heart-warming winter fayre, offer passengers travelling in First Class something new and exciting following the successful launch of its complimentary food and drink service, and new timetable, on 22 May.

A regular traveller with East Coast, Rosemary was keen to sample the new dishes from the breakfast menu to see how they compare to the recipes in her new book, Rosemary Shrager’s Yorkshire Breakfasts, which is dedicated to the first meal of the day, and offers a treasure trove of quick and simple dishes to prepare, to help kick-start the day.

Rosemary Shrager said: “I simply adore breakfast; it’s quite honestly my favourite meal of the day. The recipes in my new book celebrate breakfasts of every kind and can be enjoyed at any time of day. I love to support local producers and so am delighted to see East Coast embracing the use of local, seasonal produce in their menus.”


The introduction of the First Class complimentary food and drink offer from 22 May helped East Coast achieve a major surge in its First Class journeys, with figures showing that in the first 24 weeks to 12 November 2011, 992,000 passenger journeys were made in First Class – a rise of 20 per cent, or 163,000 additional journeys, compared with the corresponding 24 week period in 2010.

East Coast Commercial and Customer Service Director Peter Williams said: “We are really excited to have Rosemary on board with East Coast as we launch our newly revamped First Class complimentary menus for the winter months.

“Our talented catering team including our on-board chefs have worked with our catering suppliers Rail Gourmet to deliver some truly delicious seasonal food, using locally sourced produce where possible from along the route, to warm our customers’ hearts as they travel during the cold winter months.

“East Coast is really keen to build upon the success of the launch of the First Class complimentary food and drink service from 22 May, which has helped drive an increase in First Class travel, thanks to the great value for money our First Class product now offers.”

Customers travelling in First Class will be able to taste some of the new dishes from the various menu options including breakfast, all-day dining, afternoon tea and the evening meal, including:

Breakfast: Full English, scrambled eggs with mushrooms on a toasted bloomer and porridge with a choice of sliced banana, honey or jam.

All-day dining: Chicken and mushroom pie, jacket potato with chilli and mixed salad, and a new choice of sandwiches including smoked applewood cheese and chutney, ham and cheese, and New York deli on rye bread.

Afternoon tea: Including new finger sandwich flavours such as ham and piccalilli and red salmon and cucumber, a new range of the well-received National Trust cake recipes have been introduced including East Riddlesden Hall coffee & cherry cake, Rufford Old Hall chocolate & orange cake, and Dorothy Wordsworth caraway seed cake.

Evening Meal: Corn-fed chicken breast with a tomato and vegetable sauce served with braised fennel, sautéed potatoes and broccoli in cheese sauce, Roast beef and Yorkshire pudding served with potatoes gratin and red cabbage and beetroot and Roast pork on a bed of Savoy cabbage served with lightly spiced Mexican style potatoes served with carrot and parsnip puree.

To coincide with the launch of Rosemary Shrager’s Yorkshire Breakfasts and the introduction of East Coast’s new seasonal winter menus, one lucky East Coast customer has the chance to win a one-day cooking course at Swinton Park hotel, Masham, North Yorkshire, hosted by Rosemary Shrager herself to help polish up on their culinary skills.

To be in with a chance of winning, simply sign up to the East Coast customer newsletter by visiting www.eastcoast.co.uk, where there will be more details available. Runners up will be able to win one of 10 signed copies of Rosemary’s book, and those who miss out on either prize will be able to benefit from a special price promotion when purchasing Rosemary’s book through the East Coast website.


Also in Europe today, City.Mobi is celebrating the success of its new guide to London.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

London.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.


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