Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announced that Rotana, one of the leading hotel chains comprising of 70 hotels and resorts across the Middle East and Africa, are the first MENA hotel organisation to launch a new chain code, ‘RO’, on Amadeus.

With this new introduction, Amadeus travel agents will have immediate and convenient access to Rotana’s regional inventory of 4 and 5 star luxurious accommodations that are ideal for business or leisure across the region. To mark this occasion, Rotana has also launched a special promotion 15% commission on Best Available Rate (BAR) that offers travel agencies higher commissions for bookings during the period of 1st June to 31st August 2011.

Omer Kaddouri, Executive Vice President & Chief Operating Officer for Rotana Hotels, said: “The rationale behind launching our new ‘RO’ code specifically for Amadeus was to make it more efficient for travel agents to access rates and availability of our properties. Amadeus is the leading global distributor in the Middle East and North Africa and their products and solutions are used by a majority of travel agencies in the region. By making the booking process easier for our travel partners, thereby helping them to better serve their customers, we will further strengthen Rotana’s position as the leading hotel chain of choice among travel agents and customers.”

Antoine Medawar, Vice President, Middle East & North of Africa, Amadeus, added: “We are very pleased to partner with Rotana to offer a first, new and exclusive MENA hotel chain code in the Amadeus system. With this new chain code, it will be even easier for any travel agency to search in their preferred destinations by the RO chain code and get their full content within their preferred Amadeus front desk tool.”