E-Tourism Summit: A Digital “Fashion Week” for Tourism Marketers?

E-Tourism Summit: A Digital “Fashion Week” for Tourism Marketers?

Through the NAJ Group, an unprecedented, first-ever gathering of leaders from the major companies in the world of the Internet - Facebook, Groupon, Twitter, TripAdvisor, LinkedIn, Pandora, Yelp! and others - will descend upon the upcoming 12th annual E-Tourism Summit Sept. 29th-30th at the Hotel Nikko in San Francisco, making the event unique in the intersecting worlds of e-commerce and the travel and tourism industry.

Jake Steinman, president of the NAJ Group, which organizes ETS, said: “Through 18 workshops and almost 33 presenters, tourism marketers can learn about the latest changes, updates and trends in social media, mobile marketing, measurability, search marketing, e-mail marketing, video and website redesign directly from experts with tourism-specific experience.

“Last year one of our attendees referred to ETS as Fashion Week for interactive travel marketers, which I consider the ultimate compliment.” 

View the full program here.

The range of activities at the Summit includes 18 workshops and interactive panel discussions and 26 total sessions featuring over 30 experts in one place.  Additionally, the event provides social functions and time for one-on-one “speed dating” meetings between travel industry executives and experts from the Internet companies.


Some of the key sessions include the following:

  • Advanced Facebook Workshop

  • Advanced LinkedIn Workshop

  • How to Maximize Engagement (and measure ROI) on the Most Popular Social Media Platforms

  • Building a 21st Century Co-op Marketing Program

  • Are You Kissing Up to the Wrong Bloggers

  • Steal These Ideas (we won’t press charges)

  • Search Marketing Focus—Keyword Workshop; Using Proactive Techniques to Protect Your Stakeholder’s (hotels/restaurants/attractions) Reputation Online.


    Also in the United States today, City.Mobi is celebrating the success of its new guide to San Francisco.

    City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

    However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

    San Francisco.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

    Most entries are also linked to websites where users can quickly access more detailed information if needed.

    Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

    City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.