Dusit International staged a major roadshow in China and Hong Kong aimed at the travel trade and MICE markets. Led by James Ramage, Assistant Vice President - Sales, Dusit International, the timely promotional initiative that aims also to consolidate partner relationships while gaining brand exposure in the market, features the group’s widely acclaimed hotel and resort properties including those in Thailand, Maldives, the United Arab Emirates, and Egypt.
“The Dusit brand, long synonymous with the highest standards of comfort and service in luxurious settings, is poised to increase its regional and international presence with an aggressive development strategy well underway,” explained James Ramage.
“That programme has already been bolstered by the recent appointment of Dennis Lee as the new Regional Director of Sales in the Hong Kong sales office and who brings more that 18 years of wide ranging hospitality sales management experience to his new role. A new Director of Sales has also been appointed to the China Sales Office. The current roadshow serves not only as potent sales tool, but also reinforces the Dusit brand which is set to be boosted even further with the opening of two new properties in China – the Dusit Thani Hainan and Dusit Devarana Hainan. Both properties, while encapsulating the Dusit Thani experience also include extensive world-class meeting facilities designed to respond to the ever growing demands of a MICE market seeking new and exclusive destinations. The Dusit Thani Hainan and Dusit Devarana Hainan are scheduled for an operational debut in 2013,” added the Assistant Vice President – Sales.
Dusit International views China as one of the key growth markets globally, Chinese arrivals to Thailand during the first six months of 2012 were reported as more than 1,124,00 by the Thailand Ministry of Sports and Tourism, making it the most important inbound tourism market for the Kingdom. Significantly, during the same period, Dusit International enjoyed a dramatic increase in the number of Chinese guests – up almost 67.27 per cent over a similar period in 2011. Bangkok, Pattaya, Phuket, Hua Hin, Chiang Mai are all popular destinations for Chinese visitors while in other markets served by Dusit International hotels and resorts, such as Dubai, Abu Dhabi, and more recently, the Maldives, the importance of the Chinese tourism market continues to increase.
Travellers from Hong Kong have long been a significant conributor to the inbound arrivals to Thailand. The Kingdom is currently rated one of the top preferred destinations for Hong Kongers with their arrival numbers estimated to reach more than 450,000. Overall, the average stay in Thailand for a visitor from Hong Kong is 6.54 days, with average daily spending of 5,599.70 baht. They are expected to spend an average of around 37,000THB per trip on luxury items and services, and more than 80% of Hong Kong arrivals are repeat visitors. New market trends responding to the increasingly discerning needs of the Hong traveller focus on Health and Wellness, Fly and Drive, Wedding and Photography and Golf.