Arabian Travel Market 2017: Dukes Dubai welcomes women-only Duchess Floor

Arabian Travel Market 2017: Dukes Dubai welcomes women-only Duchess Floor

Dukes Dubai has debuted its Duchess Floor, an exclusive area dedicated to female guests, with 20 exclusive rooms.

Located on the third floor at Dukes Dubai, the floor has private lift access and features women’s only public spaces, as well as discreet and private access to rooms.

Full-length windows provide sweeping views of the Arabian Gulf, with the Burj al Arab to the east and the stunning Dubai Marina skyline to the west.

The entire floor is adorned with Liberty Fabrics, providing elegant touches through silks, textiles and drapes in each ocean view room, while on the third floor, the Champagne and Tea Lounge will offer a Duchess breakfast exclusively for the hotel’s female guests.

The Duchess initiative was borne out of Dukes Collection managing director Debrah Dhugga’s own business travel experience and will be showcased at this year’s Arabian Travel Market.

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Dhugga identified a niche for five-star hotel brands to create a tailored experience specifically for women travelling alone, with a focus on comfort, service, style and quality.

She said: “As somebody who travels regularly either for business or for leisure with friends and female relatives, I could clearly see a gap in the market for a women’s only area in a luxury hotel.

“The Duchess Floor combines the safety and security of a private residence, with beautifully elegant décor and bespoke facilities, in order to provide female guests with a sense of sanctuary when they stay at Dukes Dubai.”

Dhugga added: “A Liberty print is instantly distinguishable and a true beacon of London living.

“This is the first time Liberty Fabrics have been incorporated within a hotel on this scale, and we can’t wait to show off the results of our partnership, starting in Dubai.”

Owned and operated by Seven Tides, Dukes Dubai is the first international property for the Dukes Collection brand.

The 279-room hotel and 227-hotel apartment complex opened to the public at the end of March 2017, on the main trunk of Palm Jumeirah, overlooking the Arabian Gulf, Burj Al Arab and Dubai Marina.

Find out more as Debrah Dhugga, managing director, Dukes Collection, speaks to Breaking Travel News during Arabian Travel Market 2017: