Dubai Tourism announce new summer promotion

Dubai Tourism announce new summer promotion

Dubai Tourism and Commerce Marketing (DTCM) has launched an exciting new ‘Kids Go Free in Dubai’ promotion for holidays between 14 May to 30 September 2011. The promotion will mean that a family holiday to Dubai has never been more affordable. Dubai has developed the complete package for a winning family holiday, featuring an impressive portfolio of world-class facilities and attractions to suit all tastes. The promotion will strengthen Dubai’s position as a leading global tourism destination for affordable luxury.

With this exciting new promotion, two children under 12 years old can eat, sleep and play for free when accompanied by two paying adults. Along with a 50 per cent discount for children’s flights courtesy of Emirates Airline, more than 45 hotels and apartments are involved, with a range of properties across all budgets.  Participating hotels include Jumeirah Beach Hotel; Atlantis, The Palm; One&Only Royal Mirage and many more. A minimum three-night stay is required to benefit from the promotion.

In addition, many of Dubai’s exciting attractions will provide free entry for up to two children under 12 years (based on two paying adults), including Wild Wadi water park; SEGA Republic, the Aquarium and ice rink in The Dubai Mall; Ski Dubai at Mall of the Emirates; iFLY and Soccer Circus at Mirdiff City Centre; and Aquaventure & Lost Chambers at Atlantis, The Palm. The promotion also includes free children’s transportation on Dubai Metro, free excursions for kids such as Big Bus Tours, and a discount voucher booklet for The Dubai Mall.  The whole family can also enjoy free entry to heritage sites including Sheikh Saeed’s House and the Heritage & Diving Village.

Ian Scott, director UK and Ireland for the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM), said: “Dubai is one of the world’s ultimate family destinations. It is accessible from regional airports; it is clean and safe, offering world-class dining and accommodation, guaranteed sunshine and an abundance of wonderful family activities. The objective here is to encourage more families to come and discover all this for themselves, to appreciate Dubai’s affordable luxury, and then they will no doubt return.  This promotion is a stronger proposition than the one we ran very successfully in 2010 and so we have very high expectations from the UK market.”