Dubai Sports Channel, one of DMI channels, has invited Bundesliga club Borussia Mönchengladbach to Dubai for their training camp (4. – 12. January 2013). It is part of the cooperation between Dubai Sports Channel and the Bundesliga (German League Association). During the training camp Borussia Mönchengladbach will play friendly matches with two further Bundesliga clubs Hamburger SV (9. January, kick-off: 7 pm at “7he Seventh Stadium”) and Eintracht Frankfurt (11. January, same time and same place) being hosted in the United Arab Emirates.
Rashed Amiri, Director of Dubai Sports Channel said: “The camp and the matches being played here in Dubai underline the strong ties that have developed between the German Bundesliga and the region through the very successful cooperation with Dubai Sports Channel.”
“The Department of Tourism and Commerce Marketing is truly excited and honored to welcome Borussia Mönchengladbach to Dubai. Over the past several years we have successfully collaborated with teams and stakeholders to deliver successful winter training camps. As the Bundesliga is one of the top football leagues in the world, we are eager to further collaborate with them during their visit to the UAE. Sport events play an integral part in promoting Dubai as a year-around destination for tourism and activities. We strive to continue to expand new opportunities for visitors and residents to enjoy a wide array of sport activities all year long.” – Majid Al Marri, Director – Classification Division, Department of Tourism and Commerce Marketing (DTCM)
For his part, Jörg Daubitzer, Managing Director of the DFL Sports Enterprises, thanked Dubai Sports Channel, which is an important partner for broadcasting Bundesliga games and attracts many followers all over the world. He further more pointed out Dubai Sports’ dedicated set-up-studio especially for Bundesliga viewers across the Arab world. There are around 150 million people in more than 24 countries that Dubai Sports has succeeded in providing them with detailed information on the Bundesliga through its various programs presented throughout the week. The partnership between Dubai Sports Channel and the Bundesliga is something special as it underlines the special partnership with organizing training camps and friendly matches.
The DFL Deutsche Fußball Liga with its subsidiary DFL Sports Enterprises has been responsible for the international marketing of the Bundesliga since the 2008/09 season and entered the cooperation with Dubai Sports Channel through its partner the sportsman media group, the German and Austrian based sports media rights and marketing agency.
Borussia Mönchengladbach thanks all parties involved, especially Dubai governmental authorities in the United Arab Emirates, saying that the club is happy visiting Dubai by invitation of Dubai Sports Channel and to cast in the roll of being this season’s football ambassador for the Bundesliga in the UAE.