The Department of Tourism and Commerce Marketing in Dubai, in a bid to boom tourism and attract more tourists to the emirate this summer, has launched a 107-day initiative themed ‘Dubai, my destination this summer’.

The ‘Enjoy more in Dubai’ drive, running from June 15 to September 30 is aimed to boost up external tourism, promote the main recreational activities in Dubai during the summer months, attract more tourists from all Gulf, Arab and foreign countries, and provide large discounts on hotel rates, restaurants and entertainment venues.

According to a senior official, the initiative, along with other planned activities in this month, will increase the capacity of the hotels and furnished apartments here during the Holy month of Ramadan.

Iyad Abdel-Rahman, Executive Director of Media Relations and Business Development at the Department, said the project, launched on May20, sees the participation of 77 hotels, resorts and furnished apartments which provide their customers with large discounts on recreation and leisure activities.

“The Department of Tourism and Commerce Marketing in Dubai has printed 40,000 copies of two complimentary voucher booklets which include discounts ranging between 10 and 50 per cent in more than 80 shops and restaurants.”

The high quality booklets contain all the valuable information and facts much tourists need to best enjoy their visit to Dubai, have more fun, and above and beyond to promote the emirate as due.

“The Department of Tourism and Commerce Marketing in Dubai, in collaboration with the Emirates Airlines, is offering large discounts to Dubai visitors during the 75 days left,” he added.

All the tourists and their family members disregard their country of origin will enjoy a 50 per cent discount on the air tickets of two children under the age of 12 on the Emirates Airlines. “The two toddlers and their families will also enjoy a free accommodation and good discounts on family hotel rooms.”

With an expected 30 per cent increase in the number of tourists, the move is all set to give them a chance to do more in Dubai during the summer 2012, and give them discounts up to 20–30 per cent on restaurants and hotels, and up to 20 per cent in spas and resorts.