DoubleTree by Hilton, Hilton Worldwide’s fastest growing full-service brand, and the New Tropicana Las Vegas today announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence.
Under the terms of the franchise agreement, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a US$200 million comprehensive transformation.
When the hotel becomes the Tropicana Las Vegas – a DoubleTree by Hilton in January 2013, guests will be able to earn and redeem Hilton HHonors points and airline miles at the award-winning Strip resort, which features four restaurants, a spa, a nightclub and beach club, an entertainment complex, and a state-of-the-art conference centre and exhibition hall.
“We are thrilled to be affiliated with such a first-class organisation that shares our customer-centric values, and we are honoured that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip,” said Tropicana Las Vegas chief executive Alex Yemenidjian.
“After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service,” said Rob Palleschi, global head of DoubleTree by Hilton.
“We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip.”
DoubleTree by Hilton is renowned for its award-winning CARE culture and for its unique chocolate chip cookie welcome.