DoubleTree by Hilton has announced the opening of the seventh London property to join one of the U.K.‘s fastest-growing, upscale, full-service hotel brands.  DoubleTree by Hilton London - Marble Arch, which was officially unveiled today by Ufi Ibrahim, chief executive of the British Hospitality Association, is superbly located in the heart of London, close to Marble Arch station, Oxford Street, Edgware Road, Selfridges, Bond Street and Hyde Park. The hotel offers easy access to fantastic shopping and all the main attractions and business districts of London.

Rob Palleschi, global head, DoubleTree by Hilton, said, “DoubleTree by Hilton is delighted to welcome this historic and beautifully renovated property to our exciting portfolio of U.K. hotels. With the introduction of hotels like DoubleTree by Hilton London - Marble Arch, the DoubleTree by Hilton brand is becoming synonymous within the U.K. and around the world with upscale hotel accommodation, and a personalised and welcoming level of service, style and hospitality.”

The distinguished building was originally a private residence for Lady Black, Lady in Waiting to King George, and is renowned for its magnificent ornate ceilings, crafted by John Adams in 1800. Formerly known as the Best Western Premier Mostyn Hotel, the interiors of the 121-bedroom hotel underwent a full renovation in 2011, and the hotel now welcomes guests to stylish and carefully designed guestrooms, public areas and restaurants.

Ufi Ibrahim, chief executive of the British Hospitality Association (BHA) was on hand to officially open the hotel during a ribbon cutting ceremony today.  She said, “It is my great pleasure to be here to announce the re-branding of this spectacular, central London hotel to a DoubleTree by Hilton.  At the BHA, we are delighted to see the continued growth of such a welcoming hospitality brand as DoubleTree by Hilton throughout the U.K., not to mention the expansion of the internationally recognised and respected name of Hilton Worldwide.  DoubleTree by Hilton London - Marble Arch is a superb example of the high quality accommodation and friendly welcome that characterises the experience of domestic and international visitors to London and Britain, as a whole.”

The new DoubleTree by Hilton branding has introduced the added rewards of the Hilton HHonors guest loyalty programme and the signature, sweet worldwide welcome of the legendary DoubleTree by Hilton chocolate chip cookie.

Anup Sarin, general manager, said, “We are delighted to be involved with Hilton Worldwide and especially to be part of such a caring and innovative brand as DoubleTree by Hilton as it mirrors so well our own vales and ethics. I am sure we will create a superb and long-lasting partnership for the future. The team and I look forward to our journey together with our new family.”

DoubleTree by Hilton London - Marble Arch has a variety of contemporary guestrooms and suites that meet the needs of every kind of traveller. Each accommodation offers guests a comfortable retreat, complete with flat-screen satellite TV; high-speed Wi-Fi; mini fridge; laptop safe; in-room tea and coffee making services; marble bathrooms, rain showers; and refreshing Crabtree & Evelyn Citron® bath and body products. Two suites, named ‘Hanover’ and ‘Cavendish’, feature duplex bedrooms and spacious lounge areas.

DoubleTree by Hilton London - Marble Arch is home to AA3 Rosette winner & Michelin Starred ‘Texture’, a modern European restaurant and Champagne bar with Scandinavian influences. Texture was created in 2007 by Agnar Sverrisson and Xavier Rousset, who met whilst working at Raymond Blanc’s Le Manoir aux Quat’Saisons as Head Chef and Head Sommelier respectively. Originally from Iceland, Sverrisson has trained at a number of well-known Michelin starred restaurants, but remains loyal to his heritage, combining Icelandic and Scandinavian ingredients with locally sourced British produce. Rousset became the youngest Master Sommelier in the world when he passed the exam aged 23 shortly after winning the Ruinart Sommelier of the Year competition in 2002. Rousset is responsible for the eclectic and substantial wine list in the restaurant and bar.

Other dining options at the hotel include ‘Fire & Spice Bar & Kitchen’, which features an eclectic range of grills, platters, international cuisine and sizzling house specialties; and Indigo Bar & Lounge, a sophisticated drinking and eating area. Room service also is available to guests 24 hours a day. A fitness suite is onsite for guests looking to exercise while on their travels.

For meetings, conferences and events, DoubleTree by Hilton London - Marble Arch presents three meeting rooms and boardrooms, accommodating between ten and 130 delegates, plus five additional syndicate rooms, each hosting up to eight delegates. Business travellers and conference guests benefit from a complimentary, 24-7 business centre, concierge services, state-of-the-art technology and a convenient, central London location.

DoubleTree by Hilton now welcomes travellers to a rewarding hotel experience with a fast-growing network of 18 hotels throughout the U.K. in Aberdeen, Bristol, Cambridge, Chester, Dunblane, Leeds, Lincoln, London (seven hotels), Newcastle, Manchester, Milton Keynes and Sheffield.