Hilton Worldwide has announced it will introduce its fastest growing full-service brand, DoubleTree by Hilton, to Australia when it re-brands four Northern Territory hotels on May 1st.
The country’s first three DoubleTree by Hilton hotels: DoubleTree by Hilton Darwin, DoubleTree by Hilton Esplanade Darwin, DoubleTree by Hilton Alice Springs will open alongside Hilton Darwin in the Territory.
“We are delighted to be able to introduce the DoubleTree by Hilton brand to the Australian market and to add another Hilton Hotel & Resort in the region’s most significant areas of growth,” said Ashley Spencer, vice president, operations, Australasia, Hilton Worldwide.
“We have been looking to enter into the Northern Territory for some time and are committed to making these properties the leading full-service hotels in the market.”
The Northern Territory hotels are each located on the doorstep of some of the most incredible tourism experiences Australia has to offer, as well as being in prime locations for business travellers in the mining and resources sectors.
Darwin is the capital of the Northern Territory and the gateway to legendary outback destinations such as the Kakadu National Park and the Katharine Gorge.
With a multicultural population of just 129,000, Darwin is famed for its laid-back lifestyle, markets and festivals, Asian cuisine and massive natural harbour – bigger than Sydney’s.
Alice Springs is located in the ‘red centre’ of the vast Australian continent and is the departure town for visiting Australia’s famous red rock Uluru, a five-hour drive from the city centre.
“The launch of DoubleTree by Hilton in Australia – our 30th country and sixth continent – marks the beginning of a very exciting expansion for our brand,” said John Greenleaf, global head, DoubleTree by Hilton.
“We are thrilled to open not one, but three hotels in Australia’s extraordinary Northern Territory and look forward to introducing Australian travellers to the superior level of caring service synonymous with DoubleTree by Hilton – epitomised by our warm chocolate chip cookie welcome for every guest at check-in.”