Dollar Thrifty Automotive announces expansion in Europe

5th Jun 2013
Dollar Thrifty Automotive announces expansion in Europe

Dollar Thrifty Automotive Group has announced the expansion of its Dollar Rent A Car and Thrifty Car Rental brands in Europe.

Since February 2013, the company has opened 114 corporate locations in France, Spain and Luxembourg with 22 more scheduled to open in Spain in the coming weeks.

Additionally, the company re-acquired the Dollar and Thrifty brand rights from Benelux franchise partner, 24 Mobility, and will open nine locations in Belgium and the Netherlands under corporate ownership by the end of June.

Many of the new Dollar and Thrifty stores are located in key leisure destinations for European travellers.

These include an in-terminal presence at the Charles de Gaulle (CDG), Orly (ORY) and Nice (NCE) airports in France as well as the Malaga (AGP) and Barcelona (BCN) airports in Spain.

The company has plans for continued growth, through both corporate and franchise location openings, in additional European countries in the coming months.

“We have a long-term growth strategy for the Dollar and Thrifty brands internationally with a focus on key leisure destinations, such as the recent and planned openings in France, Spain and in the Benelux area,” said Mark Frissora, chairman and chief executive of Dollar Thrifty-owner Hertz Global Holdings.

“Europe is a high-priority market for the Dollar and Thrifty brands, and this is only the start of our plans for rapid international growth which includes the Middle East and Africa, in addition to further expansion in Europe.”

The latest openings bring the brands’ totals to 335 Thrifty locations and 259 Dollar locations across Europe.


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