As UK travellers find new reasons to return to Greece, whose small size belies its vast choice of breath-taking island and mainland destinations, Grifco PR has announced they are to handle the PR for Discover Greece.

Discover Greece is the consumer platform of the independent, not-for-profit destination marketing organisation Marketing Greece, which promotes Greek destinations and experiences to the international media and consumers.

Visitors to the ground-breaking, interactive platform can learn about unique experiences offered in 120 Greek destinations, and view more than 3,000 striking photographs and 60 videos.

The site features some 140,000 words of content, mostly in the form of Hidden Gems, Highlights and Must See suggestions, while inviting visitors to personalise their holiday experience via the state-of-the-art iGreece destination discovery tool.

As flight booking figures indicate a growing number of Britons are choosing to book their holiday in Greece independently and tailor it according to their needs, Discover Greece serves as the perfect digital destination to start researching and planning an unforgettable experience, whether you are planning a solo getaway, a romantic escape for two, a family vacation or a trip with friends.

Discover Greece features an integrated price-comparison booking facility which allows travellers to book their flights from the UK with Aegean Airlines, their hotel accommodation and ferry itineraries at highly competitive rates.

Discover Greece offers travellers insider insight into the diversity of Greece’s destinations, from the buzzing metropolis of ancient Athens to the lesser-known islands of the Dodecanese.

Discover Greece encompasses all that is new and exciting about Greece as Iossif Parsalis, the managing director of Marketing Greece, explained: “With 24 million arrivals in 2014 and a target figure of 25 million for 2015, the tourism industry in Greece has seen impressive growth in the past two years.

“Discover Greece is here to highlight destinations you may not know, in addition to those that remain firm favourites. We invite you to come and explore the fresh new face of Greece.”

Following what proved to be a record tourism year for the Mediterranean country, the Greek tourism industry predicts that UK travellers will choose to visit Greece in 2015 for its more remote islands, new high-end resorts, burgeoning cultural scene, peaceful mainland destinations and warm hospitality.