Dirks steps up as Eurowings chief executive

Dirks steps up as Eurowings chief executive

Thorsten Dirks has taken office in Cologne as an executive board member of Lufthansa and chief executive of Eurowings.

He takes over what is currently Europe’s fastest growing airline.

Dirks was formerly chief executive of telecommunications provider Telefónica Deutschland.

The kick-off at Eurowings featured a ‘team lunch’ with several hundred Eurowings employees.

At the open-air event in front of the airline’s headquarters at Cologne/Bonn airport, “the newbie” – as Dirks introduced himself during an in-house Eurowings video – got to know many of his colleagues personally on his first day at work.

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Dirks is not only taking over the rudder as head of Eurowings from Karl Ulrich Garnadt, but will also fill the role of executive director of the parent company Lufthansa Group.

Garnadt is retiring following a distinguished career at Lufthansa, numerous management posts and a total 38 years of service with the company.

Eurowings recently underwent fundamental restructuring under Garnadt’s leadership and has been built up and expanded into a fast-growing provider of low-cost direct flights.

Following the opening of a number of locations at Vienna, Salzburg and Munich airports, Eurowings will also soon open a new base in Palma de Mallorca, Europe’s number one sunshine isle.

This will be the first Eurowings base in a non-German-speaking country.

Dirks said: “Thanks to Karl Ulrich Garnadt, Eurowings has worked its way right to the front in the dynamic competition between the low-cost airlines.”

He said the task is to further develop this position, to expand the company throughout Europe and to set new standards in the digital era.