Online travel agency, Directline Holidays, has appointed Katie Harrod as Online Marketing Manager.
Katie will oversee and develop online marketing channels focused on driving more qualified traffic to the site to stimulate demand and increase brand awareness. She will be responsible for managing and developing Directline Holidays’ affiliate, PPC and display programmes, increasing online revenue and growing the level of bookings generated by the channel.
Katie has more than ten years’ experience in marketing and in the past has worked for TLC Marketing PLC and Z-Card Ltd. Most recently Katie was account director at Commission Junction, managing brands such as bmi and the TUI Brands (including Thomson, First Choice). Other accounts include House of Fraser, Laura Ashley, HSBC, Thomas Cook, Betfair and Match.com.
Katie has a Business of Commerce degree, majoring in marketing and business management, from the University of South Africa (UNISA).
John Lucas, ecommerce director at Directline Holidays commented; “This appointment is one of a number of investments we have made to strengthen our strategic online proposition. Katie has excellent experience in the marketing industry. Having worked on a number of travel accounts throughout her career, she has the knowledge and experience needed to drive key online marketing channels for Directline Holidays in the travel space and further grow our online sales.”