Kelkoo has announced the appointment of Parmjit Dhillon as a travel PR specialist for the brand.

The appointment comes as Kelkoo moves to re-launch its travel offering to complement its established shopping comparison website.

As a key member of the PR team, Parmjit will report into Tracy North, senior PR Manager at Kelkoo and will be responsible for all travel communications and media relations for Kelkoo.

She will develop and deliver both the trade and consumer PR strategy for the new travel proposition with the support of the pan-European PR team at The Red Consultancy.

Parmjit joins the business from Thomas Cook, where she held the position of Senior PR Manager for nearly three years.

Prior to Thomas Cook, she worked at Trimedia (now Grayling) as an Account Director, leading the development and implementation of PR campaigns, as well as providing consultancy across both a UK and European client portfolio.

Chris Nixon, travel managing director, Kelkoo said: “Parmjit’s appointment highlights our continued commitment to the reinvigoration of Kelkoo’s Travel business.

“We are delighted to draw on Parmjit’s extensive experience to strengthen our travel communications.

“It is an exciting time for Parmjit to join the business and her appointment is the latest of many new developments we are making over the coming year.”

Kelkoo is Europe’s third largest e-commerce website.

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