Cruise ferry operator, DFDS Seaways is sailing on the crest of a wave after winning an Oscar of the travel industry for the fourth successive year.

The World Travel Awards named DFDS Seaways as Europe’s Leading Long Sea Ferry Operator 2010 at its European awards ceremony.

Pictured: DFDA Seaways deputy commercial head, Kim Justesen, UK managing director, John Crummie and Princess of Norway captain Jesper Bern

The award follows DFDS Seaways acquisition of Norfolkline, which makes it one of Europe’s largest ferry companies, operating both passenger and freight routes from England, Ireland, Northern Ireland, Scotland, France, Belgium, Holland, Germany, Denmark, Norway, Sweden, and Lithuania.

The World Travel Awards are recognised as the highest accolade within the travel industry and are voted for by more than 185,000 travel industry professionals.

Andrew Crowe, head of sales at DFDS Seaways added: “To win a prestigious award four years running demonstrates how committed we are to maintaining our excellent product range and onboard experience.”

Now in its 17th year, the star studded awards ceremony to celebrate the cream of the travel industry was held at the Rixos Premium Belek, Antalya, Turkey on the October 1st.

DFDS Seaways puts its successive wins and current high passenger numbers down to its quality onboard offering with restaurants, bars, live entertainment and Kids’ club and exceptional customer service.

John Crummie, DFDS UK managing director said: “This is a marvellous achievement for the company and our employees who work hard to provide a high standard of service to our customers.”

“It is a great honour to be thought of so highly by fellow travel industry professionals and to hold the title for four years is something that we as a company are very proud of,” he concluded.