Dertour plans UK growth

Dertour plans UK growth

Specialist German tour operator, DERTOUR, is predicting positive growth plans and plans to work closely with UK travel agents on the back of recent sales figures reported by parent company, REWE Touristik. 

The REWE Group, which is the second largest tour operator in Germany, reported that its overall sales for 2010 were up by 4.4% to Euro 4.3 billion.  This is in contrast to the company’s calculations regarding the overall market of German tour operators which grew by 2.5%.

Tim Locke, Head of Marketing at DERTOUR, says, “We are buoyed up by the sales figures of our parent company, and since we have had a full technology upgrade allowing us access increased product direct from their offices in Frankfurt, we are working more closely with them to mirror their successful business model here in the UK.

“We also want to reassure UK travel agents that we are still committed to working with them and wish to underline our stability thanks to the financial backing we have from the REWE Group and also the fact that this year we will be celebrating our 50th anniversary as a UK-based tour operator working closely with the retail travel agents.”

Mr Locke continues, “It is interesting to note that REWE has said that their 2010 sales experienced ‘substantial growth’ through travel agency sales. We concur that, in the UK as well as Germany, these developments clearly show that expert face-to-face advice based on thorough knowledge of travel destinations and various possible holidays, paired with customer proximity are as appreciated as ever in this age of the internet!”

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