Delta Air Lines is partnering with LinkedIn to connect today’s high-profile influencers with the business leaders of tomorrow at 35,000 feet.
Through a unique program called ‘Innovation Class’, Delta is offering its LinkedIn community the opportunity to meet with leaders from different fields on a designated flight.
The airline previewed the concept at the TED2014 conference in Vancouver, British Columbia.
Individuals interested in the opportunity to fly with a titan in their industry, sharing ideas and discussing goals and future projects, may submit an application at Deltainnovationclass.com.
Delta will select and pair applicants with industry leaders.
Delta’s first Innovation Class in-flight pairing occurred enroute to TED2014: James Patten, chief executive of Patten Studio, was awarded the opportunity to fly with influential technologist Eric Migicovsky, chief executive of Pebble Technology, from Salt Lake City to Vancouver.
Delta will host additional Innovation Class flights throughout 2014, including the next enroute pairing featuring Sean Brock, an Outstanding Chef finalist for The James Beard Awards in New York City on May 5th.
Future events and influencer pairings will be announced later this year.
“Every day Delta carries almost a half-million customers around the globe, many of whom are leaders in their respective fields of work,” said Mauricio Parise, Delta’s director - worldwide marketing communications.
“Innovation Class is our small contribution to enable collaboration by bringing together brilliant minds, and there is no better place to launch this program than at TED - an organisation that was born to spread ideas and fuel innovation.”