Delta enhances loyalty programme

16th Feb 2011
Delta enhances loyalty programme

Delta Air Lines has eliminated mileage expiration in its loyalty program.

Previously, miles accrued in DL’s SkyMiles program expired 24 months after a member’s last qualifying mileage activity. DL said the change took effect for all customer accounts on Jan. 1.

“Now that our massive frequent flyer program integration is complete, we are focused on smart ways to improve the SkyMiles program for all members,” said VP-SkyMiles Jeff Robertson. “We know how much customers value their miles, so eliminating mileage expiration is a major win for them. This is yet another benefit that sets us apart from the pack, making Delta a clear leader in loyalty program benefits.”

DL previously eliminated all award redemption fees and said it will add further benefits this year, “including significant improvements to such as an upgraded award travel calendar, improved booking process and better flight information display.”


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