Delta Air Lines has made its first signing of a UK football team by striking a multi-year deal to become the official airline sponsor of Chelsea.
The deal brings together two major international brands: Delta, a leading global airline; and Chelsea FC, the champions of Europe.
The partnership will commence in July 2012.
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.
The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
Additionally, Delta will benefit from entitlement space at Stamford Bridge’s Millennium Hotel, enabling the airline to entertain guests at Chelsea’s home in a Delta-branded environment.
Delta is synonymous with sport in the United States where the airline is the official airline sponsor of leading US sports teams including baseball’s New York Yankees, hockey’s Los Angeles Kings and American football’s Minnesota Vikings.
This summer, Delta will welcome the Chelsea FC team as they tour the United States.
In July, they will play the French team, Paris Saint-Germain, at the new Yankee Stadium, which is also sponsored by Delta.
“We are delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta’s worldwide network,” said Perry Cantarutti, Delta’s senior vice-president for Europe, the Middle East and Africa.
“Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the UK and around the world while a tie-in with Delta will help build Chelsea’s brand in the US”
This year’s winner of the Champions League and The FA Cup, Chelsea FC is one of the best-supported clubs worldwide and allows Delta to reach an international audience of more than one billion.
“It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation,” said Chelsea FC chief executive Ron Gourlay.
“Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe.”