Reed Travel Exhibitions has boosted its executive team with the appointment of Danielle Curtis as regional exhibition director for the Middle East.

Curtis takes on the overall responsibility for Arabian Travel Market, IBTM Arabia and all associated travel projects throughout the region.

Originally from Australia, Curtis has over 15 years’ experience within the events industry, including extensive knowledge of Reed Travel Exhibitions’ portfolio of events.

Prior to her accepting her latest role, Curtis was events manager for IBTM Arabia following her position as contract exhibition manager for Arabian Travel Market, where she had responsibility for the event’s strategy for the international travel and tourism showcase.

Prior to that, she was global head of sales for Reed’s IBTM portfolio of shows and has also worked on other hospitality-related exhibitions in the Middle East. 

Commenting on her new role, Curtis said: “The travel and tourism industry in the Middle East is growing at an exponential rate, especially in the GCC countries, as they look to diversify their economies away from hydrocarbon receipts.

“In the UAE, with the run up to Expo 2020, Dubai is forecasting 132,000 hotel rooms will be operational by the end of 2019, while visitor numbers are now growing beyond 16 million annually.

“With the support of local, federal and regional governments, this is where ATM and IBTM Arabia play significant roles bringing together over 40,000 travel industry professionals to discuss business deals that were worth an estimated $2.5 billion during ATM 2018.”

Curtis joins a team of accomplished travel industry veterans, and her expertise will further cement the wealth of travel trade knowledge and event experience in the ATM and IBTM portfolios.

She will now report to Nick Pilbeam, divisional director, Reed Travel Exhibitions.

Commenting on the appointment, Pilbeam, said: “Danielle will be a great asset to our team.

“She is a team player as well as a leader, knows the industry, understands the region and has an in-depth knowledge of our portfolio.”

Reed Exhibitions is a leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.