The CTO UK Chapter has now released its 52-page 2010 “Guide to the Caribbean”. The team’s UK Chapter will, in the coming weeks, be launching the full colour, glossy, A4 publication, circulating it to 50,000 consumers and members of the travel trade.
The CTO’s main fulfilment piece for the UK and Ireland, the guide will be sent out in response to all enquiries made to the CTO London office. The CTO UK team will also distribute the guide at all the trade and consumer shows they attend in order to communicate the latest news and factual information on the region’s 34 destinations, helping and encouraging agents and consumers to plan travel to the Caribbean with increased knowledge and insight.
To guarantee penetration of the UK and Irish travel trades the guide has also been distributed within BMI’s Selling Long Haul publication, reaching travel agencies, home workers, online agencies and tour operator reservation, contracting and marketing departments.
The guide will be used throughout the year for a range of further purposes, from training to sales packs, direct mailings and other promotions.
In addition to the printed publication an exact electronic copy will exist online which can be viewed caribbean.co.uk and also received via email or saved to a PC/Mac or to external devices such as CDs or memory sticks for offline viewing.
The contents of the guide including chapters on island hopping, regional news, beaches, nature the green side of the Caribbean, diving, exploring, family holidays and business facilities, as well as a detailed factfile on each of the 34 destinations.
Carol Hay, the CTO’s director of marketing for the UK and Europe, said, “Our guide is the definitive manual to the entire Caribbean region and we’re delighted that the CTO UK Chapter will have so many opportunities and channels to distribute the 2010 edition. This year’s guide will also contain invaluable insider tips and “hidden gem” suggestions, which are sure to prove at hit with both members of the trade and consumers.
“The CTO UK Chapter looks forward to using the guide for training and marketing throughout the year and continuing in our endeavours to continually raise awareness of the countless faces of the Caribbean and its food, music, rum and colourful charisma which we are confident will keep drawing visitors despite the ongoing global economic difficulties.”