Cruise Nation has appointed leading travel and lifestyle agency Rooster PR to raise its profile in the UK.
Founded in 2009, the Cruise Nation team has over 50 years’ experience in the travel industry and aims to make cruising affordable for everyone.
Cruise Nation offers packages from the world’s top cruise lines to a range of exciting destinations, including Alaska, Hawaii and the Far East.
The company’s unique Smart Packages provide a tailored solution for customers with exclusive deals and added value, such as free hotel stays and flights (including convenient regional flight departures), room upgrades and additional on-board spend.
Rooster has been appointed to drive consumer coverage of the brand, promoting Cruise Nation as the go-to cruise expert offering unbeatable prices.
The PR push will target travel and lifestyle press with the aim of enticing established cruise passengers to switch to Cruise Nation and encouraging new-to-cruise holidaymakers to book for the first time.
Rooster will position Cruise Nation as the consumer champion for cruise and flight packages, helping customers to create their ideal cruise itinerary to suit their budget, schedule and interests for an experience that outshines the traditional land-based package holiday.
“With year-on-year growth of 182 per cent and with over 40,000 subscribers, we feel it’s time to fast-track the public’s awareness of Cruise Nation in the UK.
“Rooster has proven expertise in this area and we can’t wait to start spreading the word about the great value cruise packages we offer,” said Phil Evans, managing director, Cruise Nation.