According to the show organisers, the judges chose the Costa Rica stand for the combination of sound effects, music and general decoration recreating a tropical rainforest, which would make visitors feel as if they were in Costa Rica, and would certainly inspire htem to visit the country.
The 250 square metre stand at ExCel recreated Costra Rica’s abundant natural resources and helped promote the country as a sustainable tourism destination and differentiate it from others.
Costa Rica’s Tourism Minister, Allan Flores, highlighted how important for the Costa Rica Tourist Board (ICT) and 25 other individual tourism businesses was to be present at WTM, as the most important trade show for the British market, and one that pays special attention to sustainable tourism, which is something the country heavily promotes.
“We are delighted with this award and at ICT we will continue to work on the promotion of Costa Rica in important markets like the UK,” Mr Flores said.
The UK is the fourth biggest market for Costa Rica after Spain, Germany and France. In 2010 Costa Rica received 34,745 British visitors (80% of which arrived by air). Almost half of British visitors went there on the recommendation of family or friends. The average stay is 14 nights and each visitor spends an average US$93 per week.
Costa Rica is a popular destination for activities such as canopy tours, snorkelling, surfing and birdwatching, as well as for its beaches.
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