Costa Cruises collaborates with Singapore Tourism Board and Changi Airport Group to tap on growth potential in Asia
Costa Cruises is now offering extended cruise itineraries from Singapore with Costa Victoria in 2012 and Costa Atlantica in 2013.
Costa Atlantica will sail into Southeast Asia for the first time in May 2013 with Singapore as its homeport. In addition to these new offerings, Costa Cruises is partnering with the Singapore Tourism Board (STB) and Changi Airport Group (CAG) to tap on the growth potential in Asia. By working together, Costa, STB and CAG expect to increase their impact on the Asian cruise industry.
Plans are in place to conduct marketing initiatives in the Asia Pacific region to promote Costa’s voyages from Singapore. To heighten the awareness of cruising as a desired travel option, advertising, product seminars for travel industry partners and brochures will be launched in markets across the region including Indonesia, Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India.
As the first international cruise company to enter the Asian market, Costa Cruises recognises Asia as an important growth market. Singapore in particular holds a key position in the region and in recent years has been gearing up to become a major cruise hub in Asia.
“Singapore is a unique world city, famous for its blend of culture, cuisine, arts and architecture. We are excited to have this world-class Asian partner on board,” says President of Costa Cruises, Gianni Onorato. “We are committed to a long-term partnership, which will allow our companies to pursue our future growth in the cruise industry across the Asian region”.
According to Singapore Tourism Board sources, Singapore welcomed 394 ship calls and 942,000 passengers in 2011. From 2002 to 2011, the compounded annual growth rate in cruise passengers was 3.6%. During 2012-2013, the cruise landscape is set to become even more exciting with major cruise lines either increasing their presence in Southeast Asia or deploying new vessels to Singapore.
“STB’s vision to grow the Asian cruise industry is shared by regional governments, industry partners and major cruise lines, including Costa Cruises. The simultaneous presence of Costa Victoria and Costa Atlantica adds further credibility to the growth potential and Singapore’s position as a homeport of choice for cruise lines. Supported by the opening of Marina Bay Cruise Centre Singapore and a rejuvenated Singapore Cruise Centre, Singapore is well equipped to serve as the gateway to Southeast Asia,” offers Mr Lionel Yeo, Chief Executive of STB. “STB looks forward to working with Costa Cruises and CAG in offering new cruise experiences and introducing these exciting choices to travellers in the region.”
“This tripartite collaboration between CAG, Costa Cruises and STB represents the united efforts of the key stakeholders to work together to grow the Fly-Cruise segment in Singapore. Changi Airport’s strong connectivity to more than 200 cities worldwide not only serves to complement STB’s vision of developing Singapore into an Asian cruise hub, but also supports Costa’s new cruise offerings in Singapore. Looking ahead, CAG is keen to partner Costa Cruises and STB on similar future collaborations, in order to develop and grow the Fly-Cruise segment together,” adds Mr Lee Seow Hiang, Chief Executive Officer of Changi Airport Group.
Having seen the strong potential in the Singapore market, Costa Cruises has recently launched three, four, seven and fourteen night itineraries to Malaysia and Thailand on board Costa Victoria from Singapore, offering excellent hospitality services and an ‘Italy at Sea’ experience throughout the journey.
Furthermore, Costa Cruises will deploy a second cruise ship, Costa Atlantica (85,700 gross tonnage, 2,680 total guest capacity), to the region from May 2013. The dual positioning of Costa Victoria and Costa Atlantica in Asia demonstrates the continued commitment of Costa Cruises in the region, boasting a combined daily passenger capacity of 5,074, which represents a 90% increase in Costa’s ‘Italy at Sea’ inspired cruises.
‘Italy at Sea’ with Costa Cruises
Italian life is rich in culture, deliciously indulgent cuisine, fantastic service and globally admired style – attributes that Costa Cruises looks to embrace on-board its newest ships deployed within the region. Guests are now able to enjoy all that Italy as to offer, while at sea.
Through an array of on board entertainment, including Italian cooking demonstrations, arts and crafts, Italian inspired theme parties and dance performances, guests are exposed to the many traditions of Italian life. A nation of style, the ship’s distinct boutique area brings together some of the world’s most desired brands.
Elegant and sleek, each deck has been named after an Italian opera, while the tranquil spa pool has been designed with the splendour of Pompeii in mind. Italian life is reflected throughout the Costa Cruises experience, from on board activities and cuisine to the ship design itself.