The Cornell School of Hotel Administration (SHA) is again collaborating with Sabre Hospitality Solutions to present the course “Hospitality Marketing with Evolving Media: Social, Mobile, and Search,” which is being offered during the 2013 spring semester. The course is open to undergraduate and graduate students at Cornell. Information about a similar online course for professionals can be found at newmedia.ecornell.com.

The course, which launched last year, introduces students to the latest developments in digital marketing media for the hospitality industry, focusing on social media, mobile media, and search engine marketing. Students learn the theories of network-based, integrated marketing communication and the practical application of strategies, tactics, and technologies used in this fast-evolving field. Bill Carroll, senior lecturer in services marketing, and Felix Laboy, president and general manager of Sabre Hospitality Solutions and a 1986 graduate of SHA, will facilitate the course. Several Sabre executives will be co-instructors.

“The world of marketing is changing, and our students must be able to navigate that world if they are going to be successful in the industry,” said Steve Carvell, associate dean for academic affairs, SHA. “We are delighted that Sabre is sponsoring this course for a second year and helping provide our students with a competitive advantage.”

“Students at the Cornell School of Hotel Administration are the future leaders of the hospitality industry. We are excited to work with them to hone their marketing management skills and give them practical insights into the way technology is changing the way we reach hospitality customers,” said Laboy.