Continental Airlines unveiled its new flat-bed seat at World Travel Market this week, the first time the seat has been displayed outside North America.
The seat made its debut flight on a Boeing 777 flight from Hong Kong to Continental’s New York hub, Newark Liberty International Airport, on November 1.
As well as its 777 fleet, the airline will also install the flat-bed seats on its Boeing 757-200 and 767-400 aircraft.
It also plans on installing the seat, on its Boeing 787 fleet when the much-delayed aircraft are finally delivered.
Speaking at WTM, Dave Hilfman (pictured), Continental’s senior vice president worldwide sales, said:
“This new flat bed seat takes our award-winning BusinessFirst service to an even higher level.
“Its state-of-the-art design and features are the result of extensive research with customers, corporate buyers and experts.
“It is further evidence that Continental continues to invest in improving our product as we strive to offer our customers the very best in comfort, amenities and value.”
The seats are all forward facing in a 2-2-2 configuration.
They extend to 6 ft 6ins (2 metres), and include lumbar support and fully extended sleep positions.
On the Boeing 777, the seats have 15.4-inch video with 250 movies, 300 TV shows and 3,000 audio tracks.