Consumers Can Download and Donate with the Choice Hotels Music

14th Oct 2011
Consumers Can Download and Donate with the Choice Hotels Music

Last week marked the official launch of the newest free downloadable song from Choice Hotels Music. Starting now, consumers who visit and download the free song “Trust” by Tom Nichols will sponsor a $1 donation from Choice Hotels International to the non-profit It Gets Better Project(TM). Choice Hotels will donate one dollar for every free download of the song by consumers, up to $10,000.

“Growing up can be tough for many teenagers, but it is especially tough for gay and lesbian youth, who often find themselves the object of harassment, verbal and physical abuse,” said Tom Nichols, singer/songwriter. “‘Trust’ is a song of hope dedicated to our kids who find themselves victims of bullying. As adults, we owe it to our children to create a safe place for them to be themselves, to grow in love and understanding, and become who they are meant to be. Even in the midst of hard times, my message to kids is simple…bullying is never ok.”

The It Get Better Project, the featured charity for this song launch, was created to show young LGBT people the levels of happiness, potential, and positivity their lives will reach—if they can just get through their teen years. The It Gets Better Project wants to remind teenagers in the LGBT community that they are not alone—and it that it will get better. In September 2010, syndicated columnist and author Dan Savage created a YouTube video with his partner Terry to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Eleven months later, the It Gets Better Project has turned into a worldwide movement, inspiring more than 25,000 user-created videos viewed more than 40 million times. To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities, including President Barack Obama.

Good causes have never sounded so great—Choice Hotels Music has been hard at work bringing listeners the best of the best music, while also giving these listeners a chance to make a difference in the lives of others. Each song produced benefits a featured cause or charity through donations for downloads at The program has released nine previous songs resulting in tens of thousands of dollars in donations to charitable organizations like Rebuilding Together, the Nature Conservancy, SOME (So Others Might Eat), the Boys & Girls Club of Metropolitan Washington and Greater Baltimore, the Service Source Foundation, and the Steve Harvey Foundation, among others.

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