The role of new technologies in snow and mountain tourism will be the focus of the 7th World Congress on Snow and Mountain Tourism, held by the UN World Tourism Organization (UNWTO) in collaboration with the Principality of Andorra (La Massana, Andorra, April 11-12, 2012).

Leading experts will discuss the new technologies that have emerged over the past years and their role in revolutionizing tourism marketing, as well as consumer behavior before, during, and after a trip. Under the title, “Mountain Tourism 2.0: New Strategies for Success,” the Congress will outline the strategies needed to attract new visitors and open up mountain destinations to the world market.

“Snow and mountain tourism is an extremely popular market, but one that faces a number of challenges,” said UNWTO Secretary General, Taleb Rifai, “Innovation and new technologies can play an exciting role in helping these destinations to remain competitive and diversify their tourism product, ensuring year-round tourism, and should be put to greater use.”

Mountain resort professionals from 10 countries will share their experiences on integrating new technologies in their marketing strategies to attract and maintain visitors. Key speakers include the Director of Yongpyong Resort, Republic of Korea, Mr. In Jun Park, and the Managing Director of France Montagnes, Mr. Jean-Marc Silva. Technology experts, including the Managing Director of Google Travel Spain, Mr. Javier González-Soria, will present the latest technologies in areas such as web positioning and satellite communications.

Held since 1998, the World Congress on Snow and Mountain Tourism has emerged as the principal forum for addressing the major issues and challenges for mountain tourism in all its forms and seasons. In 2012, for the first time, the Congress will launch the International Mountain Report, compiling the latest figures and trends in snow and mountain tourism.