The third WTM Latin America, which will take place from April 22nd-24th at the Expo Centre Norte in Sao Paulo, will welcome Colombia to the event for the first time this year.

Promoting the rich history and diverse landscapes and cultures, Colombia plans to take advantage of the most international business-to-business event for the industry in the Americas.

The event that brings the world to Latin America and promotes Latin America to the world last year generated business deals in excess of $341 million and coincides with the 43rd Braztoa Business Meeting giving Colombia the ideal platform to meet the industry and do business.

With attractions ranging from the snow-capped volcanoes, rocky deserts, endless plains, lush valleys, coffee plantations, alpine lakes and deserted beaches, Colombia is an all-encompassing destination, with big plans for tourism in 2015, joining the likes of long-term exhibitors Chile, Mexico and Peru, which have all increased their presence for 2015.

With the economy booming, Colombia arouses the interest of international markets, and especially the neighbouring countries.

Therefore, participation in WTM Latin America is crucial for the success of tourism moving forward.

Lawrence Reinisch exhibition director WTM Latin America commented: “Colombia is a very important partner and I am extremely pleased to see the country’s interest in participating at WTM Latin America, which undoubtedly reflects the efforts of the Colombian government to further develop the economy, as the tourism sector is very strong there and is attracting visitors worldwide.”

According to the statistics released by the International Monetary Fund in 2014, the GDP Gross Domestic Product of Colombia may exceed that of Argentina later this year, which would put the country as the third-largest economy in Latin America, behind Brazil and Mexico.

Last year, Colombia received more than four million foreign tourists, an increase of 11.9 per cent compared to 2013, according to the Colombian ministry of commerce, industry and tourism proving that Colombia is certainly a country to look out for.