CNN will now be available, live, through eXTV, the global in-flight live television service serving passengers in EMEA, Asia and Latin America, having reached an agreement with Panasonic Avionics. The development marks a further step in the execution of CNN’s out-of-home distribution strategy, delivering real-time access to CNN International for international travellers around the world.
“News developments influence critical business decisions around the globe on a minute-by-minute basis. As the pre-eminent news and information source for frequent international travellers, CNN is a valuable partner in this space and we’re delighted to deliver the continuity that enables our audience to stay informed and follow the big global stories in real time”, commented Saadia Bahraoui, Commercial Director, Out of Home Distribution, CNN International.
“This agreement signals our on-going commitment to developing the CNN out-of-home business in new ways that benefit our core audience,” Bahraoui added.
CNN’s out-of-home footprint includes airports, hotels, cruise ships, healthcare providers, investment banks, shopping malls, universities, libraries and corporate companies.