"The team is excited to bring the Club Med application suite to market as it's the most interactive way to display our resorts and immerses potential guests into the unique Club Med experience," said Jerome Hiquet, Vice President of Marketing and Digital for Club Med North America. "Our objective was to develop the most user friendly iPad and iPhone applications that appeals to all potential and past guests. With these apps they can discover the best of Club Med spirit wherever, whenever. As a new structural ecosystem, it's important for Club Med to launch into the mobile space now, and to integrate mobile as a key and consistent component in our global marketing strategy to better accommodate today's consumers in the digital space."
Club Med collaborated with Phonevalley, a leading mobile communication agency and part of Publicis Group, to develop these user-friendly apps. "We were enthusiastic about this opportunity to work with a brand like Club Med on this application," said Alexandre Mars, CEO of Phonevalley. "We were able to create a quality experience for shoppers to discover the Club Med resorts in a unique capacity much different from the standard vacation booking apps."
Consumers can discover their dream Club Med vacation in just a few scrolls by exploring more than 80 resorts through photos, videos, descriptions and 360-degree virtual tours. The comparison function helps potential guests choose between resorts based on their personal preferences, from luxury to golf and eco-friendly to winter sports. Guests are then able to share what they like with family and friends while also planning and booking a trip. The "Click to Call" button quickly connects consumers to an experienced Club Med travel advisor for over the phone booking. For those that can't make up their mind, the "Shake and Escape" function allows you to shake your iPhone for destination ideas complete with sound.
The Club Med for iPhone and Club Med for iPad applications can be downloaded for free. For more information and instructional videos regarding the Club Med applications, visit www.clubmed.us/app.