CIMTIG, the Chartered Institute of Marketing Travel Industry Group, has announced its second seminar of 2010; Viral Marketing - the Good, the Bad and the Ugly. The seminar will take place on Monday 26 April, 2010 at The Dominion Theatre in London’s Tottenham Court Road.
To many marketers viral marketing is the next big thing while to most travel companies it is already the leading way to market their products. The debate will cover what exactly viral marketing is; how it works; what makes successful campaigns and what can go wrong.
For the event CIMTIG will be bringing together for the first time, four of the biggest players in viral marketing in the travel industry. Gereldene Vesey, Board Director of SKV Communications will be talking about viral marketing on smaller budgets using the CIMTIG Marketing Award-winning Blackpool Tourist board as a case study.
Molly Flatt, Chief Word of Mouth Evangelist, 1000 Heads Ltd, will discuss the need to integrate viral marketing into long term campaign planning using tour operator and tourist board case studies to illustrate her experience.
Elliot Pritchard, New Media Manager at P&O Cruises will be highlighting past and present campaigns the company has undertaken, reflecting on successes and challenges. Finally last but no means least, Stu Howatch, director of KoKo Digital, will be talking about viral games they have successfully put together on behalf of travel companies.
The audience will be made up of travel industry professionals drawn from tour operations, tourist boards, ferries, cruise lines, travel agencies and other services.
When: Monday 26th April, 2010
Where: The Dominion Theatre in London’s Tottenham Court Road
Time: 6.15pm networking reception; 7pm star of seminar
To Book: Either online at www.cim.co.uk/events or by telephone 01628 427340