CIBTM (www.cibtm.com), China’s leading meetings, incentives and business travel exhibition invites leading professionals from the meetings and events industry to take part in the highly targeted annual industry research study, a combined analysis of over 17,000 meetings industry professionals from across the globe.

The IBTM Global research study is based on the business decisions and challenges of professionals as they move into a new age of global event planning. The feedback, which is received from global meeting planners and suppliers through the survey process will enable the report to deliver a clear industry overview with a focus on developments in China and Asia.

The research, which combines and compares the results of last year’s annual China and Asia Meetings Industry Research Report, will build on last year’s findings which revealed that China and Asia offer huge potential growth in the domestic, regional, international inbound and outbound markets for all types of meetings and events. 

The IBTM portfolio call for research participants spreads from the United States (AIBTM), China and Asia (CIBTM), Europe (EIBTM), Australasia (AIME) and the Middle East (GIBTM ) which provides an unrivalled opportunity for a truly global outlook for the meetings and events industry in 2012 and 2013. The key objective for this project is to lead industry professionals to a more global understanding of the meetings industry.