TripAdvisor has appointed Leslie Chu as head of display advertising sales, Greater China.

Based in Beijing, Chu is responsible for driving the growth of the display advertising business for TripAdvisor in Greater China.

Cindy Tan, vice president of display advertising sales, Asia Pacific at TripAdvisor, said, “Through Leslie’s leadership and local market expertise, we aim to develop increasingly innovative and effective campaign solutions for clients and media agencies here and across the globe keen on targeting the Chinese audience.”

In the third quarter of 2012, the global display advertising business contributed 11 per cent (US$23.6 million) of TripAdvisor’s total revenue.

Leslie has over 13 years of marketing experience in the internet industry.

Prior to TripAdvisor, he was country director for Microsoft’s Advertising and Online business in Hong Kong and Taiwan.