Choice Privileges,the rewards programme from Choice Hotels International, Inc. one of the world’s largest lodging franchisors, is pleased to announce the launch of an additional point earning option for Choice Privileges members in Europe.  For the first time, members who reside in participating European countries will be able to earn Choice Privileges points while shopping at over 2,000 European online retailers. This new European online mall will be powered by Incentive Networks and Points.com, and will provide Choice Privileges members in Europe the ability to earn points when making everyday purchases at a number of major European online retailers such as B&Q, House of Fraser, Marks & Spencer, iTunes, and Argos.

“The global expansion of the Choice Privileges programme has been underway since 2007 and the launch of the European online mall for members is a fantastic enhancement to the programme.”  said Greg Brown, Vice President, Loyalty, Promotion and Relationship Marketing. For members in Europe, they now have an exciting new way to earn Choice Privileges points by doing their everyday online shopping.  This will enable members to build their point balances so that they can redeem their points for free nights faster than ever before.”

“We are excited to be working with Choice Hotels on innovative solutions, like the Choice Privileges Online Mall, to stimulate member engagement on an ongoing basis,” said Rob MacLean, CEO of Points International.

As a member of the free Choice Privileges rewards programme, guests can earn points good towards free nights, airline miles, Avis and Budget rental cars and more while staying at Comfort Inn, Comfort Suites,Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn or Ascend Collection properties in Europe,the Middle East, the U.S., Canada, Australasia, Mexico, Central America and the Caribbean*.

*Excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway andSweden.  Including Australia, New Zealand, Singapore, Papua NewGuinea and Fiji.