Choice Hotels International, Inc, one of the world’s largest lodging franchisors, today announced that it has entered into a global corporate agreement with Booking.com, a leading online travel agency (OTA), that attracts over 30 million unique online visitors from both leisure and business markets worldwide.
This agreement with Booking.com expands the reach of the Choice Hotels brands to millions of consumers in 180 countries and helps Choice Hotels develop future business relationships, especially in the international arena where Choice Hotels has a strong presence.
“Our guests are constantly changing the way they shop for and book hotels. Choice Hotels is making sure that we keep up with consumers and offer the best rates and options online to meet their needs. That’s why we are extremely pleased to be working with Booking.com to further strengthen our distribution platform” said, Robert McDowell, senior vice president, global distribution and loyalty, Choice Hotels International. “Since Booking.com is known for its great product, international customer base and cost effectiveness as an OTA, we are sure to see even more traffic to our franchisees hotels.”
The agreement also provides both parties with flexible terms and Choice Hotels with the opportunity to diversify global relationships with leading OTAs and expand its online presence to reach new customers and continue driving record traffic to its franchise hotels. It also gives consumers who have Booking.com as their preferred online travel site, access to approximately 6,200 hotels worldwide the Choice Hotels system.