Centara Hotels & Resorts will be opening its fourth property in Pattaya in March 2013, the five-star Centara Grand Resort & Spa Pattaya, located at Phratamnak Hill on the east side of the city. Centara will be managing the hotel under a contract signed in February 2010 with the Cliff Residence Company Limited, a division of the Tulip Group.

The newly-built, nine-storey hotel will have 161 rooms and suites and is being developed under a budget of 1.1 billion baht including land.

“We have worked very closely with the Tulip Group to bring this project to fruition, and we are delighted to be announcing the opening date,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels&Resorts.

“The location is superb, being in the center of the exclusive Phratamnak district and within just two minutes of Phratamnak Beach, and the design of the hotel is that of understated club-like luxury.

“We have enormous confidence in the future of Pattaya and regard this beautiful property as being an important strategic step in our growth plans,” Mr. Chirathivat added.

The hotel will have an all-day restaurant named Oceana serving international and Thai cuisines and featuring a huge aquarium as its design theme. Other outlets include a rooftop restaurant named Altezza that will serve Italian cuisine and comfort food against a spectacular setting of ocean and city, a deli called Crumbs, and a French-inspired bistro.

There will also be a Spa Cenvaree, a fitness center, and a swimming pool.

“This property is completely different in style and locality to our other three hotels in Pattaya, and gives us a very strong addition to our marketing options,” sayd Chris Bailey, Senior Vice President for Sales and Marketing at Centara Hotels & Resorts.

“We can now offer a five-star hotel in the very desirable resort area of Phratamnak Hill, just 90 meters from the beach, and with its air of discrete luxury and its very high-quality restaurants, we feel the hotel will appeal to travelers who rate style and individuality as being an essential part of their travel experience,” Mr. Bailey said.

Mr. Bailey said the hotel will also be aimed at the MICE sector, with its Excel meetings facility that offers two function rooms and an adjacent lounge.

“The events facilities will be especially attractive for companies with business interests in the region, and for local and Bangkok residents organizing private parties and receptions,” he said.