Celebrity Cruises has introduced a new “Personal Concierge” programme giving guests the opportunity to get expert advice when planning special occasions.

Lisa Lutoff-Perlo, Senior Vice President, Hotel Operations commented,

“We have designed the new Personal Concierge programme to help guests make their holiday with us a truly personalised experience. The Personal Concierge on each ship is an expert in matching Celebrity Cruises onboard offerings to guests’ individual preferences”.

Personal Concierges can help guests plan and arrange a whole range of experiences and activities such as private shore excursions, spa and specialty dining experiences, onboard birthdays, weddings, anniversaries and retirement celebrations. The help and advice from the Personal Concierge is free of charge; guests only pay for the services and events arranged.

Lutoff-Perlo said, “Recently, a guest sailing on Celebrity Summit asked the Personal Concierge to help him plan a special evening where he would propose to his girlfriend. The Personal Concierge spent time discussing the guest’s ideal evening, and created an unforgettable romantic experience.

A table in the ship’s exclusive wine cellar was arranged for dinner that evening and a dozen red roses ordered for delivery during the meal. The concierge also reserved a table in the ship’s nightclub with a bottle of chilled champagne. Whilst they were enjoying the evening, the concierge sent the Celebrity Cruises “Classic Romance” package of strewn rose petals, champagne, and chocolate-covered strawberries to their stateroom”.

Celebrity Cruises Personal Concierges can also assist guests with pre-cruise purchases of onboard experiences made through the online store, www.celebritycruises.com/shopcelebrity.

Celebrity’s Personal Concierge programme will be across the fleet by 1 September 2010 [with the exception of Celebrity Xpedition, the 92-guest mega yacht sailing year-round in the Galapagos Islands].

Celebrity Cruises is designed for discerning cruisers, with modern, sophisticated environments, impeccable service, enriching and inspiring onboard programmes, and world-class cuisine. The ultimate in premium cruising, Celebrity Cruises sails in Alaska, Bermuda, California, Canada/New England, Europe, the Pacific Coast, Panama Canal, South America, and year-round in the Caribbean and the Galapagos Islands. Celebrity Cruises also offers immersive cruisetour experiences in Alaska, Canada, Europe and South America. Celebrity Cruises’ mega-series of honours include being named the top mega-ship line in Condé Nast Traveler’s annual Readers’ Choice Awards (November 2009). Celebrity Cruises’ fleet currently consists of nine ships. Its USD $3.7-billion investment in building five stylish Solstice Class ships between 2008-2012 represents the largest newbuild commitment for a single brand in industry history.