Carnival Cruise Lines has unveiled its Fun Ship 2.0 in a bid to enhance the guest experience with new dining choices, bars and lounges and better entertainment options.
The multi-year effort will offer guests new dining choices, more exciting bars and lounges, and captivating entertainment options through innovative partnerships and new branded spaces.
In the first phase of Fun Ship 2.0, which extends through the end of 2015, Carnival will invest more than $500 million across its fleet.
Carnival has announced partnerships with entertainer George Lopez, who will become Carnival’s creative director for comedy and enhance its fleetwide comedy clubs; Food Network star Guy Fieri, who will develop a burger venue called Guy’s Burger Joint; leading video game manufacturer EA SPORTS to create the first-ever EA SPORTS Bar at sea, and Hasbro game shows featuring iconic games and brands.
The company also worked with leading production talent to create a high-energy musical showcase and announced that celebrity song master DJ IRIE was named Official DJ of Carnival Cruise Lines. Plus, Carnival announced more of its unique branded spaces with the RedFrog Rum Bar, BlueIguana Tequila Bar and three other fun themed bars and lounges, as well as a new complimentary BlueIguana Cantina casual dining option.
“Fun Ship 2.0 is the largest and most ambitious initiative that our company has ever undertaken and it will serve to significantly transform the Carnival vacation experience for our guests,” said Gerry Cahill, president and CEO of Carnival Cruise Lines.
“Through breakthrough partnerships with some of today’s biggest talents and most popular entertainment brands, plus our very own new branded experiences and on-board destinations, Carnival fans and those new to our cruises are destined for an incredible vacation experience.”
The Carnival Liberty will be the first ship to feature many of the new dining and bar venues when it returns from a scheduled refurbishment later this month. Fourteen ships are scheduled to receive many of the Fun Ship 2.0 enhancements through 2015.