In anticipation of the debut of the new tropical-infused Carnival Breeze, Carnival Cruise Lines today launched Live the Carnival Breeze Life, a fun campaign to inspire people to enjoy and celebrate the island mindset year-round, while also offering fans a first look at this spectacular new “Fun Ship.”
By visiting the new Carnival Breeze tab on the company’s Facebook page (www.facebook.com/carnival), fans can enjoy a fun and engaging social experience with exclusive opportunities, videos and giveaways – all while learning more about the new 130,000-ton ship, which sets sail in June 2012.
The tab includes a “Meet the Carnival Breeze” area with detailed renderings offering a sneak peek at the ship’s stunning public spaces.
Just as Carnival Breeze is designed to provide guests with the breezy feeling of the tropics, the Live the Carnival Breeze Life campaign encourages “fun-atics” to infuse that fun Caribbean spirit into their everyday lives. By visiting the Carnival Breeze tab on the company’s Facebook page, fans can declare “I Will Live the Carnival Breeze Life” to join the movement while also raising money for a great cause.
For each person who joins, Carnival will donate $1, up to $20,000 total, to its charitable partner, St. Jude Children’s Research Hospital®, one of the world’s premiere centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.
While on the new Facebook tab, visitors are also invited to enter the Carnival Breeze Great Flip-Flop & Cruise Giveaway through September 1, 2011, to be among the 1,000 randomly selected entrants to receive a pair of special, limited-edition, red, white and blue Carnival Breeze flip-flops.
From those lucky winners, one Golden Flip Flop grand prize winner will have the ultimate opportunity to Live the Carnival Breeze Life on a free cruise vacation for two aboard the Carnival Breeze.
“As we gear up for the introduction of our tropical-inspired Carnival Breeze, we encourage Carnival fans to celebrate the spirit of the Caribbean in their everyday lives,” said Jim Berra, chief marketing officer for Carnival Cruise Lines.
“With the end of summer quickly approaching, there’s no better time to start to Live the Carnival Breeze Life – whether it’s donning flip-flops to a business meeting or adding a drink umbrella to your morning orange juice.
“We invite visitors to regularly explore all the fun, interactive experiences and videos about Carnival Breeze and island life on our Facebook page and celebrate the tropical lifestyle whether they’re on board a ‘Fun Ship’ or in their own backyard.”