Caribbean’s leading brands compete for ultimate travel accolade

Caribbean’s leading brands compete for ultimate travel accolade

St Lucia, Barbados, Jamaica and the Bahamas are among the nations that will compete head-to-head for the coveted title of “Caribbean’s Leading Destination” at a VIP World Travel Awards (WTA) ceremony in Montego Bay, Jamaica on 19 October 2011.

Another key category to watch at the WTA 2011 Caribbean & The Americas Ceremony is “Caribbean’s Leading Hotel”, with Half Moon (Jamaica), Jumby Bay (Antigua), Parrot Cay (Turks & Caicos), Sandy Lane (Barbados) and Sandals Emerald Bay (Great Exuma, Bahamas) among the hot contenders.

The awards programme, hailed as the ‘Oscars of the travel industry’ by the global media, will reward those destinations, hotels and organisations that have made the largest contribution to the travel and tourism industry over the past year.

The ceremony takes place at Sandals Royal Caribbean Resort & Private Island on 19 October 2011, and is set to attract the top decision-makers and thought-leaders from across the Americas and Caribbean as they compete for the most influential accolades in travel.


Sandals Royal Caribbean Resort & Private Island


Negril (Jamaica), The Gold Coast (Barbados), Half Moon Bay (Antigua), Grace Bay Beach (Turks & Caicos) and Dawn Beach (St Maarten) are all in the running for “Caribbean’s Leading Beach Destination”.

With boosting airlift considered the top priority for the region, all eyes will be honed on the “Caribbean’s Leading Airline” category. Nominees include Delta Airlines, Caribbean Airlines, Air Jamaica and Air Canada.

Graham E. Cooke, President & Founder, World Travel Awards, underlined the importance of travel and tourism in steering the Caribbean through the global uncertainty.

“The Caribbean travel and tourism economy has demonstrated remarkable resilience, given the challenges faced by its key source markets in Europe and North America. In particular, our host Jamaica is enjoying an excellent year. Provisional estimates out of that country suggest gross earnings of almost US$1.5 billion during the first eight months of 2011 thanks to a 5.7 percent increase in visitor arrivals.”

“This is testament to tourism’s role as the engine of the Caribbean economy with the power to steer the region out of one of the most challenging periods in global financial history.”

He added: “Our nominees represent those organisations that have made the greatest contribution to the performance of the Caribbean, and I look forward to finding out which ones will make it on to the winner’s podium on 19 October.”

John Lynch, Chairman of the Jamaica Tourist Board, feels that the Caribbean region has a strong brand.

He said: “As a tourism region, the Caribbean has a lot to offer. Many of the world’s premium brands are available within the region and these are complimented by brands that developed in the Caribbean and have earned world-renowned status. Caribbean people are also naturally hospitable and throughout history, have had to conquer several challenges. Our resilience is well honed.”

Gordon “Butch” Stewart, Chairman of Sandals Resorts, is pleased to once again support the Caribbean on the world stage by hosting this year’s World Travel Awards Caribbean & The Americas Ceremony.

He said: “At Sandals Resorts, we come from the region, we understand the communities, we understand the quality of the beaches and we understand the services and standards that the customer now demands.”

“As we celebrate 30 years of providing Luxury Included® that exceed expectations, I can say that we are delighted to showcase those services and amenities to the travel industry once again this year.” 

The Caribbean & The Americas Ceremony marks the fifth and final leg of World Travel Awards 2011 Grand Tour, and will follow heats in Dubai, UAE; Antalya, Turkey; Sharm El Sheikh, Egypt; and Bangkok, Thailand. Regional winners from these events progress to the Grand Final at the end of the year.


Maridol Ortiz Perez, Group Sales Manager , Casa de Campo, Edmund Bartlett, Minister of Tourism, Jamaica, Ramel Sobrino, General Manager, Sandals Royal Hicacos, Sandals Resorts and Beaches, collecting their awards during the Americas & Caribbean gala ceremony in 2010

The event partners are the Jamaica Tourist Board, Sandals Resorts and WeClickMedia, while media partners include National Geographic Traveller, ABTA Magazine, ASTA Network, eTurboNews, Breaking Travel News, JaxFax and Travel Daily News.

For more info about World Travel Awards 2011 Caribbean & The Americas Ceremony & bookings at Sandals Royal Caribbean Resort & Private Island visit: www.worldtravelawards.com/americas2011