The CTO – which organizes the conference in collaboration with the St. Martin Tourist Office – has announced that discussion on this issue will revolve around a theme that demonstrates the Caribbean’s determination to overcome the current challenges and to develop solutions to some of the most urgent issues facing the tourism industry in the Caribbean. The CTO has chosen as the conference theme: How to Win in a Competitive Environment.

For two full days - 16 & 17 September - tourism officials from the public and private sectors, led by a variety of experts, will tackle a number of critical issues including overcoming the hurdles to intra-regional travel, how to use limited resources to the greatest advantage, how to influence the affluent traveller, and being truly competitive.  The new CEO of British Airways will also present a world view of the state of the industry.

“The state of the industry is not only about challenge, it’s also about opportunity,” said Hugh Riley, secretary general of the CTO, the region’s tourism development agency representing over 30 Caribbean countries. “Therefore, we want to come out of this conference with some answers as to what’s next, how to spot the opportunities to move forward, how to beat this recession. The tourism business is fiercely competitive and the Caribbean has to win.”

The inaugural State of the Industry Conference is the CTO’s industry convocation of Caribbean tourism practitioners and strategic partners. It builds on the success of the Leadership Strategy Conference held in Barbados last year, and satisfies a need felt among the membership, including travel agent partners, for such a gathering, annually.

The general conference sessions will be preceded by a series of meetings on 14 & 15 September involving ministers, commissioners and directors of tourism, as well as private sector tourism partners. The conference headquarters hotel is Le Domaine on French St. Martin.

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