The Hertz Corporation, the largest worldwide airport general use car rental brand, and Teradata, the world’s leading analytic data solutions company, announced today that Hertz has selected a Teradata Active Enterprise Data Warehouse environment to provide a new, powerful and accelerated foundation for business critical reporting and decision making on integrated data.

The new analytic environment will enable real time access to fresh information, and smooth system scalability as requirements for data visibility rise.

“As our business continues to grow, we realized the need to upgrade our data warehousing systems to meet our internal requirements,” commented Joseph Eckroth, Hertz Senior Vice President and Chief Information Officer. “We’re confident that the Teradata system’s performance in handling complex queries and providing us with real time access to fresh information will be beneficial in enabling us to quickly retrieve the most relevant information, while giving us the scalability we’ll need as our business grows.”

The world’s leading car rental brand selected the new Teradata 6650 and a Teradata Data Warehouse Appliance used for a data analytics test system. Hertz is also implementing Teradata products for backup and recovery, the logical data model for travel companies, which encompasses five Teradata products: Decision Experts, Profiler, Professional Services, Advanced Analytics Support and Managed Services.

Over the course of the next 30 months, Hertz plans on developing an analytical and operational global data warehouse in order to support customer relations, fleet operations, corporate analytics, and pricing/yield management.

The new Active Data Warehouse will provide an optimal environment for deep data integration and more timely and powerful analytics. The data infrastructure deployment will involve consolidating data from an assortment of data marts across the organization into one integrated, centralized data warehouse.

“Specifically, Hertz was looking for ways to accelerate complex query processing, cut through the complexity of information management and move to a much more pro-active, effective analytical environment,” said Tony Palladino, Teradata Industry Vice President. “Teradata was able to provide Hertz with the complete package of query performance, user concurrency, rich functionality, and relevant experience.”

The power and scalability of Teradata platforms support businesses of every size whose increasingly complex business demands are driven by robust growth requirements and the emerging need for pervasive business intelligence.

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