Frasers Hospitality marked the opening of its first hotel residence Capri by Fraser, Changi City/Singapore yesterday with the unveiling of plans to take the Capri by Fraser brand into the global marketplace.
The decision follows a successful brand launch in May 2012.
Plans includes the opening of two more Capri by Fraser properties this year, the 126-apartment Capri by Fraser, Ho Chi Minh City in March 2013 and the 240-apartment Capri by Fraser, Kuala Lumpur in November 2013.
The group is also in the process of finalising plans for more Capri by Fraser properties in Asia Pacific and Europe.
Created by Frasers to meet the evolving needs of e-generation business travellers, the new urban-inspired hotel residence brand concept Capri by Fraser, is attracting strong market interest with its first property in Singapore enjoying a steady average occupancy of more than 80 per cent since it soft opened in September 2012.
Bolstered by its strategic location in one of Singapore’s robust business districts, within close proximity to the Singapore EXPO Convention and Exhibition Centre, Capri by Fraser, Changi City/Singapore has been attracting strong corporate and MICE clientele from surrounding companies ranging from financial, logistics, information technology, telecommunication, FMCG to airline industries.
Stays have averaged between three to five nights, with long stay bookings of over several weeks.
Capri by Fraser Changi City/Singapore also scored an early coup of becoming the official hotel of the inaugural Korean Ladies Professional Golf Association (KLPGA) tournament in Singapore, within only two months of its soft opening.
Speaking at the opening of Capri by Fraser, Changi City/Singapore, Choe Peng Sum, chief executive of Frasers, said: “The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24x7 work-life balance needs of the rapidly growing e-generation market sector.
“We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”
The Capri by Fraser hotel residence concept cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. E-efficiencies such as iPad-activated check-ins, e-Concierge and e-Print facilities are available to complement the always-on lifestyles of business travellers.
Seamless complimentary high-speed Wi Fi Internet connectivity is provided to help residents stay constantly connected throughout the property – in the rooms and all public spaces.
In line with its high-tech vibe, meeting and conference facilities are equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard projector features.
A choice of food and beverage and leisure options, complemented by fully equipped kitchenettes and Spin & Play integrated launderettes, provide residents with the flexibility to choose how they want to work, stay and play.