Cape Town Tourism this morning launched the new CapeTown Toolkit at travel trade exhibition, ITB, in Berlin. The new Cape Town Toolkit is the ultimate digital toolkit to showcase and sell destination Cape Town.
Living online, as an adjunct to Cape Town Tourism’s official website ( www.capetown.travel ), the Cape Town Toolkit includes diverse itineraries, high-quality images, and information about Cape Town that allows registered users in the travel, tourism, and marketing trade to access promotional material and resources at the touch of a button.
Users can select specific elements and then download packaged information on Cape Town in order to put together customized itineraries, using Cape Town Tourism collateral. Users are also able to share content in accordance with Cape Town Tourism’s new marketing theme, “You don’t need a holiday, you need Cape Town!” The travel trade will be able to adopt the campaign elements and promote their own packages under this umbrella theme.
Content will be kept continuously up-to-date and relevant with information on new happenings and products in Cape Town. There will be useful links for agents, resources for visitors when planning their trips, and information around business tourism and meeting organizers. The tool kit truly answers to the need for authentic information by effectively providing a user-friendly and dynamic one-stop portal.
In addition, the unique log-in for registered users will allow personal themes and information sharing relevant to the individual needs of users. For example, if you are interested in food and wine, you would receive news and information relevant to the food and wine sector only.
Said Communications Manager of Cape Town Tourism, Skye Grove: “We heard during the ITB Conference that the ability to package information according to the specific needs of a variety of audiences is one of the factors that will distinguish destinations from each other. The travel media and trade are spoiled for information choice, and it is destinations that offer information in a thematic and packaged format that will draw the attention of those who write about and sell destinations.
“The Cape Town Toolkit is an immediate link between the destination and its promoters, its fans and its would-be partners. It allows all Cape Town role players easy access to accurate information on the city, as well as allowing them to interact and put together quintessentially Cape Town packages that, we hope, will expand on Cape Town’s typical tourism offerings. For this to take place effectively, we realize that the quality of this content must be entirely relevant and that the program must be user-friendly. A lot of time has been spent making sure that the toolkit is always 100 percent accurate and enticing.”
Said Barbara Zieme of Akomasa – Creative Connection, Cape Town Tourism’s representative in Germany: “Cape Town remains a popular destination with European travelers and trade, and the need for customized and fresh information on thematic itineraries is growing. The Cape Town Toolkit has been very well received by the German trade and media, and it is especially those selling to repeat visitors that are excited by the packaged information.”
Tourism trade members interested in signing up for the Cape Town Toolkit should visit www.capetown.travel/toolkit and register as a user.