German transit centres have been given a tropical makeover this week as Tourism Queensland rolls out an outdoor advertising blitz targeting commuters. Tourism Queensland CEO Anthony Hayes said 127 eye-catching infoscreens had been plastered throughout high-traffic transit centres in Munich, Frankfurt and Stuttgart.
“The outdoor ads featuring images of holidaymakers snorkelling the Great Barrier Reef are catching the attention of German commuters dreaming of ways to escape the daily grind,” Mr Hayes said.
“The ads promote all-inclusive packages to Tropical North Queensland from €1669 including return airfares, four nights’ accommodation in Palm Cove and Port Douglas, 10 day car hire and a day trip to the reef.
“The campaign is being supported by German wholesaler FTI who recently reported a 24 percent increase in bookings to Queensland between January – June compared with the same time in 2011.
“Previous campaigns with FTI, which featured packages to Australia and Queensland, saw Queensland bookings increase at a higher rate compared with the national average.
“These results demonstrate Queensland is truly where Australia shines for German travellers.”
Mr Hayes said Queensland welcomed 68,000 Germans in the year to March 2012, of which 42,000 had travelled to the Tropical North.
“Tropical North Queensland is the most popular destination in the state for German travellers who love adventure, natural encounters and the region’s islands and beaches,” he said.
“With travel available until mid-December our aim is to keep Tropical North Queensland top of mind as Germans begin to plan their next holiday to escape Europe’s icy winter.”