Buuteeq Data shows early online marketing crucial for new hotels

20th Jan 2013
Buuteeq Data shows early online marketing crucial for new hotels

MGM Grand Ho Tram Beach selects buuteeq to manage resort’s digital marketing; with buuteeq’s Cloud Digital Marketing System, website is approaching 1M visitors in advance of opening.

buuteeq, a leading digital marketing provider for lodging operators, today revealed early data for a prominent new client using the company’s cloud-based Digital Marketing System (DMS), and the results underscore the importance for hotels of any size to establish their online footprint well in advance of opening. In August, buuteeq launched MGM Grand Ho Tram Beach’s website and online presence, and in just four months more than 500,000 visitors viewed the luxury resort’s website, despite still being several months away from opening its doors.

The Ho Tram, a luxury beach resort and entertainment destination in Vietnam, is taking advantage of buuteeq’s full Cloud DMS offering, which includes: a content management system for marketing assets; developing and publishing the property’s Web, mobile and social sites; streamlined content publishing to external booking sites; SEO optimisation, detailed online marketing analysis reports and more.

The Ho Tram signed on for buuteeq’s services in July, and buuteeq launched the hotel’s full online footprint less than one month later. By getting the Ho Tram’s website, social media presence and SEO efforts up so quickly and all in sync, the hotel was able to receive thousands of visitors to the site daily. Within two months, there were more than 5,000 daily unique visitors to the hotel’s online properties, and by November, traffic was consistently hitting 10,000 daily unique visitors and is continuing to climb. This put the Ho Tram well ahead of the awareness curve for its upcoming opening, which in turn helped drive crucial early bookings. 

“It’s great to see MGM nailing their digital marketing right out of the gate with the new Ho Tram hotel and domain name. The buuteeq powered desktop and mobile sites are quickly being linked to by popular sites and directories through referrals, and all this activity is helping to improve the long-term SEO prospects of the hotel,” commented Brian Saab, buuteeq co-founder and chief marketing officer. “The data shows us there’s an incredible opportunity for hotels to spread awareness and bookings by establishing a complete digital footprint early on, including mobile and SEO optimisation. Putting up a simple static landing page or overlooking multi-screen optimisation in the early days can cause operators to lose out on hundreds of thousands of opportunities to engage with potential guests as they work toward market entry.”


The Ho Tram marks the first MGM property to deploy buuteeq’s Cloud DMS, with more MGM properties slated to adopt the platform in the coming months. buuteeq’s platform will continue to power the Ho Tram’s online channels on an ongoing basis, as it does for thousands of other worldwide lodging operators of all sizes, whether newly opening or already well-established.


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